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Health Insurance in the U.S. Is Broken. Like Really Broken.

But my conversation with TheracosBio was fun. Like really fun.

The U.S. health care system is broken. That may be the only statement that everyone in the industry agrees on. Why it’s broken, or how to fix it … those are more difficult questions.

Still, quantifying the broken-ness helps, because it does guide toward why the system is broken and adds urgency to the efforts to find the right solution.

That’s the prologue to me saying: you should really read the new Patient Experience Survey from PhRMA (for those who are caffeinated and must rush, this PhRMA blog post gets to the heart of things).

It’s a 5,000-person poll, performed by Ipsos, so the data here is the real deal. The underlying narrative that emerges from this dataset is that insurance doesn’t work for a huge number of Americans.

The survey found 34% of Americans agree with the statement “Insurance currently provides everyone with affordable access to health care, when it’s needed.” About one in every five Americans with insurance said that having an illness or injury would be unaffordable. Which raises the question: if insurance isn’t there to cushion the blow from an unexpected illness, is it really insurance.

There are a lot more nuggets in the report (or, if you want a more comprehensive visual take, the Ipsos deck is pretty good). Anyway: if you need to pull together any stats for how the U.S. health system works, this is absolutely a clip-n-save.

the arc

I’ve written a few times about how interested I am in TheracosBio, the private company that is trying an unprecedented experiment: launching a new, branded medicine at a cash-pay price ($50, in conjunction with Mark Cuban Cost Plus Drug Co.).

So I was fortunate to get some time with TheracosBio CEO Albert Collinson, who is at the helm of a grand experiment to determine whether, in today’s rebate-happy, PBM-first world, there is room for a new model.

This is an excerpt of that interview, and I’ll have a fuller version of the conversation on LinkedIn, probably this weekend. You can follow me over there.

***

Brian: Can you describe what the TheracosBio model is here?

Al: The harsh reality is this is a novel approach to the market and I can't tell you yet how successful this will be. But we are very eager to run the experiment. We're all a bunch of stupid scientists, you know, so we like to do experiments like this one here.

We think that there's a lot of elements that have aligned to make this model something that's pretty interesting. And the formation of Mark Cuban Company, with transparent pricing, is one of the things that was requisite to this type of product launch.

We're providing an important drug at a price point that is lower than the typical copay in the market right now. Even if you have good insurance. If you have bad insurance, it's way better than to do. At the same time, let's face it, we're competing against some reasonable sized companies that are somewhat well known.

Brian: You've initially linked yourself to Mark Cuban and those who are partnering with him. Where do you go from here?

Al: Here’s what made the Cuban Company attracted to us. They're handling all of the logistics. We ship to Mark Cuban Company, Mark Cuban Company distributes to their systems. We don't need the infrastructure to do that.

I can think of a number of other groups that are analogous to that and I can't go into details right now because we don't have signed contracts. … Those single buyers typically are very, very cost conscious. And they would rather not play the big rebate games that gets played in the world right now. All they really care about at the end of the day is “what's the price that I'm paying for this drug?” and “can I get it to my patients?”

Brian: Do you believe that there is a portion of prescribers that would opt for this simply because they're simply price sensitive, that they believe that this is the way the system should work?

Al: We see a lot of writings by endocrinologists and primary care docs that point out that the cost of medicines are preventing … access to those medicines. … So we believe that the current $10 billion SGLT2 to market is actually under-prescribed. It should be a lot bigger than that.

I think there is a market demand for this. More than that. I'm counting on the fact that there is a market demand.

quick turns

Where are the hard times the drug companies said would befall them if we passed the Inflation Reduction Act to lower drug prices? I can't find them. Novartis just raised its full year guidance & launched a $15 billion stock buyback. How sweet it is!

It’s a terrible, bad-faith argument, and David is a smart guy who knows that a law that isn’t even taking effect for a couple of years will not impact earnings today. (There is a more nuanced argument that the Novartis earnings are actually a huge, flashing IRA-related warning sign, but I’ll get into that maybe next week.) He’s doing it for the clicks and the lolz, and it undermines his seriousness.

I’m hoping that his funders and the journalists who quote him take notice, because we really do need to have an honest and informed conversation, and we don’t need anyone intentionally making that discussion any more difficult than it already is.

Anyway, needed that off my chest … here’s some news:

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